Tiffany & Co. 5th Ave Flagship — Marie-Claude Fares

Tiffany & Co. 5th Ave Flagship Renovation

Work done with OMA

The project marks the first holistic renovation and preservation effort in the building’s 80-year history. OMA has collaborated with Tiffany & Co., on specific aspects of the transformation—including the re-imagined upper volume atop the building. This new addition (floors 8 to 10) of the 10-story architectural icon located at 727 Fifth Avenue will become an exhibition, event and clienteling space that meets the growing and diverse program needs of the brand.

“The Tiffany & Co. Fifth Avenue flagship is arguably one of the most beloved and well known luxury retail spaces in the world. It's a place where so many have memories of important moments in their lives, filled with emotion and anticipation of the extraordinary,” said Reed Krakoff, Chief Artistic Officer, Tiffany & Co. “Tiffany’s newly transformed flagship will reflect the future of our brand, while honoring our 183-year legacy.”

OMA Partner Shohei Shigematsu said, “Tiffany’s 5th Avenue Flagship is more than a retail space, it is a destination with a public dimension. The new addition is informed by programmatic needs of the evolving brand—a gathering place that acts as a contemporary counterpart to the iconic ground level space and its activities. The floating volume over an existing terrace provides a clear visual cue to a vertical journey of diverse experiences throughout the building.”